I’m serious about being playful. ㋡
This statement can be considered my tagline, slogan, a raison d’etre even. I believe it relates to both my approach personally and professionally, as life and work should always be fun. And I take that seriously. So welcome to my portfolio of playful projects! Here you should easily find colour, whimsical illustrations, and neat little concepts.
Design is ever-evolving…
Just like nature, design evolves constantly. This is what makes the industry so dynamic and exciting, yet also brings with it the challenge to fit with the times, whilst respecting the past and foreseeing the future.
How I go about tackling this conundrum is boiling it down to people, as humanistic needs and wants are of central focus. Therefore, with each project I undertake, I question; how shall this design move people? Be that emotionally with interest, or physically in creating a purchase.
Achieving both is my ultimate goal with design.
