True Gum Raspberry Illustration

In Summer 2019, I was tasked with the art direction and illustration of the new raspberry flavour of True Gum. The brief was to create a realistic yet artistic drawing of a raspberry branch, one that communicates the freshness and sweetness of the chewing gum inside. After a range of iterations, the illustration was finalised, with naturalistic colours and a painted style differentiating the product from other berry gums on the market.

“We are thrilled with how the Raspberry & Vanilla packaging design turned out. All the small details within the illustration and the inherent story it tells, blends perfectly into our brand philosophy and has ultimately been a terrific addition to the True Gum brand universe.” - Peter Regnersgaard, CMO, True Gum